We conducted our first skill-focused workshop for corporate innovators in January 2019, addressing one of the most significant challenges we face -- partnering with internal stakeholders. Members, contact us for the one-page summary!
In 2020 we plan to repeat this workshop and take it online.
In 2020 we plan to repeat this workshop and take it online.
Metrics, Storytelling and Communication
January 24, 2019
Corporate innovation is a tricky business -- it's our job to take risks while working with colleagues whose job is to avoid risks. How do we communicate what we're doing so engage more allies in the organization and move our work forward?
At this January 2019 workshop, 15 people from 9 organizations met at Bayer CoLaborator to tackle this question.
Each company brought its own communications framework as well as its juiciest internal communications challenge.
--We went deep: Each company paired up with one other to learn, ask questions, challenge and get inspired by each others' current approaches.
--We went broad: We treated the room as an art gallery, walking among the frameworks to add ideas and learn from the wide range of approaches.
--We learned about stories: How they channel empathy to influence decision-maker emotions and decisions, and how we can construct robust stories ourselves. Pro tip: Try story spine!
--We checked our own work against the literature, using a new innovation strategy dashboard developed by Dr. Arthur Boni, emeritus Distinguished Professor of Entrepreneurship at CMU, and Diana Joseph.
--We each picked an ambitious task to take on, and gathered again in March to follow up!
Corporate innovation is a tricky business -- it's our job to take risks while working with colleagues whose job is to avoid risks. How do we communicate what we're doing so engage more allies in the organization and move our work forward?
At this January 2019 workshop, 15 people from 9 organizations met at Bayer CoLaborator to tackle this question.
Each company brought its own communications framework as well as its juiciest internal communications challenge.
--We went deep: Each company paired up with one other to learn, ask questions, challenge and get inspired by each others' current approaches.
--We went broad: We treated the room as an art gallery, walking among the frameworks to add ideas and learn from the wide range of approaches.
--We learned about stories: How they channel empathy to influence decision-maker emotions and decisions, and how we can construct robust stories ourselves. Pro tip: Try story spine!
--We checked our own work against the literature, using a new innovation strategy dashboard developed by Dr. Arthur Boni, emeritus Distinguished Professor of Entrepreneurship at CMU, and Diana Joseph.
--We each picked an ambitious task to take on, and gathered again in March to follow up!
